It's thanks to the That and their seminal soft porno promos such as Pray that the homoerotic boyband video became such a cliche it could be so hilariously sent up on Blink 182's All the Small Things. (Which, incidentally, it is.)īut Take That broke through with their video for Do What U Like, where you saw their bums smeared with jelly. As if the image exists to divert attention from how unlistenable their music is.
It's like being taken on a dinner date, and someone whopping their tackle on the table before you've even finished your starter.
For a boy band to get their bits out before they've even had a hit marks a new low (or maybe high?) in pop marketing.
